Corporate Research Engagement 101 (Interactive Seminar)
This workshop, led by staff from the Industry Liaison Office, addresses the challenge of bridging the industry-university divide by providing researchers with a fundamental understanding of the value of industry engagement and the engagement continuum, tools for rapidly vetting and solidifying industrial opportunities, and knowledge of the support resources at OSU that are key to helping secure and nurture industrial relationships.
Many factors are driving an increase in engagement between universities and industry; including increased competition for redirected and/or declining governmental research investments and the creation of products and markets that require a workforce with new skills. As University researchers navigate these dynamics it is important to understand the extent to which successful relationships are dependent on an understanding of corporate decision making, the ability to manage expectations, and taking a holistic approach to finding win-win value propositions on the industry/university engagement continuum. Strategic partnerships in this domain merge the discovery-driven culture of the university with the innovation-driven environment of the company. But to make the chemistry work, each side must overcome the cultural and communications differences that often impair industry/university partnerships of all types and undercut their potential.